Wednesday, September 9, 2009

here's why

Whyred pronounced why-red, is one of my favorite Swedish labels. Designers Roland Hjort, Lena Patriksson Keller and Jonas Clason started designing menswear back in 1999, and quicky grew into womenswear.

The Spring 2010 collection consist of minimal, raw, "throw it on and walk out the door" clothing that I would suggest you consider adding to your wardrobe. Simple, easy, clean, and modestly priced are all accurate words to describe the collection. Exactly what you need and what you can rationalize spending money on in "economic times like these." Whyred just launched an online store ... sounds like it's time to start shopping right?

Here are some more images from the Spring 2010 lookbook.


thefatandskinnyonfashion said...

i love the construction on the back of that dress in the second pic.

Olivia Rae said...

i absolutely love all of them. the detail in the back of that dress is gorgeous.

iheartkiwi said...

that dress is perfect for fall!

i just popped over from cup of jo... loved your post. i'm getting married in november and i hope we stay the wonderful people that we are now, before we get married! i wouldn't change a thing :)

Apt. #34 said...

gulp. there goes my entire budget.

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This group for those who admire their attire, most of the women do, but you are not alone. They have also, share ability, ideas, characteristics, and pics of gorgeous outfit. Well defined, kissable, and savory.

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